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June 23, 2021Mask a budtender: CDOT and MIG introduce masks encouraging cannabis consumers to avoid impaired drivin
The Colorado Department of Transportation and the Marijuana Industry Group (MIG) are collaborating to educate consumers about the risks and cost of cannabis-impaired driving with an in-your-face conversation starter — budtender masks.
In partnership with Native Roots and Lightshade, CDOT and MIG are distributing masks to select dispensaries with the message, “I’ll be blunt. Don’t drive high.” to remind the public about staying safe.
The masks are part of a broader industry education effort — CDOT and MIG are also cooperating to distribute a new series of educational materials at dispensaries, creating tools for industry training programs and working with municipalities, prevention organizations and law enforcement.
To learn more about CDOT’s new campaign and view creative materials, visit DriveHighDUI.com.
