Seth and his Toast co-founders are a case in point. Seth worked at the hedge fund Bridgewater before getting into the marijuana business. One of his co-founders used to be the CMO of InBev, and another runs a marketing agency in New York that works with high-end fashion and spirits brands. His brand, Toast, is now available at two dispensaries in Aspen, the Original Leaf and Silverpeak, and multiple locations of the Health Center in Denver. The company has partnered with Loopr, a Denver-based “premium cannabis social lounge experience on wheels,” to offer the Aspen bus for a this ski season and several times throughout the summer.